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Toys r us texas7/7/2023 Customers will be able to shop to their heart’s content and order all available products online at screens and kiosks throughout the store. Some merchandise will be available on-site to purchase, but inventory will be limited. Now, the brand is trying to become known as a place to discover new toys as opposed to shopping for ones you’ve already heard about. The toy store will is marketing itself differently, too. Phillip Raub, cofounder and president of B8ta, expects 10 more of these Toys ‘R’ Us locations to open by the end of 2020, according to Forbes. Interactive toy displays, theaters, and video games are all a part of the revitalized locations. CEO and president of Toys ‘R’ Us, Richard Barry, told CNN that there will even be a huge treehouse inside a new store that kids can climb. There will be hands-on areas where people can actually play with the toys and see demonstrations, as well as new digital experiences. The revamped Toys 'R' Us shops will be about six times smaller than the previous typical stores, which occupied roughly 40,000 square feet. The chain, now owned by a parent company Tru Kids, is partnering with B8ta, a firm dedicated to providing service-based shopping experiences that allow for testing products and streamlined shopping by combining technology with traditional brick-and-mortar browsing. Two of these new Toys 'R' Us stores are opening before Black Friday, with locations set to make their debuts in Houston, Texas, at The Galleria, and in Paramus, New Jersey, at Westfield Garden State Plaza. Instead, a reimagined version of toy retailer is resurfacing with smaller, interactive shops. But the new Toys 'R' Us is not going to be the massive store loaded with aisle after aisle of toys that you remember. CNN Sans ™ & © 2016 Cable News Network.Toys ‘R’ Us is making a comeback after filing for bankruptcy and closing all stores a year-and-a-half ago. Market holidays and trading hours provided by Copp Clark Limited. All content of the Dow Jones branded indices Copyright S&P Dow Jones Indices LLC and/or its affiliates. Standard & Poor’s and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Chicago Mercantile: Certain market data is the property of Chicago Mercantile Exchange Inc. US market indices are shown in real time, except for the S&P 500 which is refreshed every two minutes. Your CNN account Log in to your CNN account Retailers Anne Klein and Joseph Abboud are already part of WHP’s portfolio, which it says rakes in more than $3 billion in annual sales. Authentic Brands Group, Marquee Brands and REV all operate similarly as they find an increasingly number of well-known stores find themselves as appetizing acquisition targets because they’re in financial distress as consumer habits change. WHP targets struggling retail brands and tries to revive them. WHP claims that the brand still generates more than $2 billion in global retail sales. Toys “R” Us’ website remains operational and more than 700 stores outside of the United States are still open. Ultimately, the plan was to open around 10 of them in malls. The two stores were supposed to represent a reinvention for the brand because they were smaller, sold fewer toys and the layout had interactive and playground-like environments for brands. However, they permanently closed in January with the company blaming the pandemic for its troubles. Tru bought a bankrupt Toys “R” Us in 2018 and later opened two new physical locations in New Jersey and Texas. However, Shmidman said the sale was a “natural fit” for WHP because it can use its “global network and digital platform to help grow Toys “R” Us and Babies “R” Us around the world.” Plans for the brand weren’t immediately revealed. Toy sales have soared as bored families look for something to do. “We are thrilled to be taking the reins of the world’s leading toy brand at a time when the category is up 16% and consumer demand for toys is at an all time high,” said WHP CEO Yehuda Shmidman in a press release. WHP Global, a New York-based brand management company, announced Monday it has bought a controlling interest in Toys “R” Us’ parent company and will now manage Tru Kids’ business and growth. Toys “R” Us is changing hands again, less than two years after Tru Kids Inc.
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